What would your organization be like if you made the right choice in every marketing and sales decision? There's only one way to find out.
Unravel the subconscious for measurable differences
Bloakes measures emotions concerning your brand, products, marketing campaigns, prices and the impact this has on purchasing intention. We collect complex data, usually within 3 working days, and transform those into comprehensible insights with tangible results.
Scientifically validated methods, calibrated to the right business context. Providing access to the subconscious, where the decision making processes take place. Offering global deployment and scalability. With access to the most appropriate benchmarks.
The result? Sound business decisions with long-term impact for a sustainable future.
Contact UsImplicit research
Price
Research which price feels best for your customer. Gain insight into how to optimize your margins and improve results sustainably.
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Product
Onderzoek hoe jouw propositie, innovatie, verpakking, claims of features van jouw product en/of dienst aanslaan bij je klanten.
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Promotion
Research if your communication enhances the correct associations and how this impacts customer purchase intention.
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CX
Map the emotional customer journey and see the effect of your optimizations. Manage your customers' emotions for success.
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Why implicit research?
The unconscious mind is at the helm of 95% of your decisions. Fully automatic and fast. And for a good reason too, because otherwise a lot of energy would be wasted on making all your daily decisions.
Kahneman (2011) distinguishes:
⇒ System 1 is subconscious and decides through emotions, memories and associations.
⇒ System 2 is rational and decides with words.
With the Bloakes Intuitive Analysis Suite (BIAS) you directly measure in system 1, enabling you to predict which decisions consumers make and why!
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