Amidst a noisy world brimming with stimuli, one silent force takes center stage: the associations in our mind.
Why? Because true connections are born in the subconscious — Kahneman's 'System 1' domain — where emotions, experiences, and beliefs shape our behavior.
Discover the power of subconscious associations.
Our brain is a complex network of connections, within which associations that drive our behavior take shape. These associations are molded by past experiences, emotions, cultural influences, and more. They automatically trigger feelings and inclinations to act, often without our conscious awareness.
These subconscious associations serve as powerful predictors of our behavior. A brand consistently associated with reliability can subtly influence a consumer's choice, even when they're consciously considering other brands.
Each brand carries a unique 'associative fingerprint' that not only defines it at the brand level but also permeates through various touchpoints such as campaigns and packaging.
In every stage of the customer journey lies an opportunity to resonate. From campaigns and commercials to product packaging and customer service; each moment is crucial. Dive deeper with us into your customer's journey and amplify every touchpoint.
Employees are the beating heart of any brand. But how connected do they truly feel? Strengthen each internal connection and reignite the passion within your team.
Each brand possesses a unique set of associations, a distinctive fingerprint imprinted on the subconscious of consumers. Our Emotion Impact Model (EIM) maps out this unique fingerprint, testing its depth and strength within your target audience. The more potent these connections, the more solidly your brand embeds itself in the subconscious minds of your consumers.
