Throughout the entire customer journey your customers have emotions. They store memories in their association network, by applying the "peak-end rule", for example. These memories are later used to make new decision, resulting in mini conversion in your journey. Or to switch to another brand.
Bloakes has developed a unique emotion score to quantify your customer journey in terms of emotions. Translating this insight into successful optimisations, which ultimately lead to more conversions. Move away from gut feelings and evolve to quantifying emotions.