Whether it is a car, a television, a home speaker or a vacuum cleaner, there are always questions concerning why a consumer buys your product or not. Which emotions play a role in a store? And what happens in a web shop?

Bloakes uses eye tracking to measure the attention for a product, its characteristics, price and packaging. Both digitally as well as in-store. This is combined with implicit reaction time research to measure which emotions consumers experience and store. Enhancing the mental availability of your brand.