Find out if your products and services evoke the right emotions and associations in your consumers.

For basically every human decision, emotion plays a bigger role than until recently assumed. We apply this knowledge in multiple ways to understand consumers better and to predict their future behavior.
From optimizing recruitment texts for a large event organization with a continuous need for flexible employees, to measuring political forces and required skills in an international organization, we have transformed the questions into answers. So, what question do you want to have answered?
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Research methods

Implicit testing

Measure the unconscious associations of your consumers by focusing on the reaction time for a certain stimulus.

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Eye tracking

Measure the attention of your consumers through pupil movements for a touch point or product.

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Facial coding

Measure the facial expressions of your consumers when seeing a stimulus such as a TV commercial.

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Customer stories

Hersenstichting – Van moving storyboard naar nominatie Gouden Loeki

The best sales incentive in your shop

Optimalisatie Like!Mayo verpakkingsdesign – Remia

All customer stories

Customers who value our services