Measuring emotions as the key to the success of your charity.

The charity industry knows the importance of emotions like no other. Whether it's a campaign to recruit new donors or to keep existing donors involved in your donor journey, emotions are the key to success and more impact.

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Charities donor journey

The See-Think-Do-Care model, coined by Avinash Kaushikis widely known and used, also by companies like Google. At Bloakes, we applied this model and created a standard set of emotions per phase in the journey. Emotions across the donor journey are quantified, providing you with detailed insights on the intention to donate.

With the unique implicit reaction time research, often in combination with eye tracking or facial coding, we provide insight into where to optimize. Fast, simple and trustworthy.

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Customer stories for inspiration

Hersenstichting - optimizing creativity from moving story board to nomination Gouden Loeki

Van optimalisatie naar campagne voor Stichting AAP

UX-onderzoek Jantje Beton Speelbeweging

Concept en DM-optimalisatie voor de wintercampagne van Unicef

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Charities who value our services

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