The charity industry knows the importance of emotions like no other. Whether it's a campaign to recruit new donors or to keep existing donors involved in your donor journey, emotions are the key to success and more impact.
Charities donor journey
The See-Think-Do-Care model, coined by Avinash Kaushikis widely known and used, also by companies like Google. At Bloakes, we applied this model and created a standard set of emotions per phase in the journey. Emotions across the donor journey are quantified, providing you with detailed insights on the intention to donate.
With the unique implicit reaction time research, often in combination with eye tracking or facial coding, we provide insight into where to optimize. Fast, simple and trustworthy.