Do you have doubt whether you have set the right price for your product? Are the sales numbers low? Or are you curious about the optimal implicit price? By applying implicit response time research to study the subconscious brain, we can give a consumer’s true Willingness To Pay (WTP).
Stop asking questions and start making decisions based on real consumers choices. Measured into objective data, without social biases. Speeding up your process time and saving you the cost of developing multiple scenarios.