Bloakes uses neuromarketing research methods. We offer the complete range of methods and we are specialized in linking the most suitable method to your research question. By doing this, we collect the highest quality data and translate these into clear insights supporting the best decisions. At Bloakes we distinguish between the following three categories of neuromarketing methods:
- In the brain – through fMRI or EEG, to see where brain activities take place.
- On the body – through facial expressions, heart rate, blood pressure, skin conductance and eye movements, to see how the body responds to stimuli.
- Unconscious preferences – through implicit response time research to predict future behavior.
Our experience is that a combination of implicit response time research and eye tracking provides answers to most questions, is very reliable and has the shortest lead time.
Would you like to know more about the different methods in neuromarketing research and which method is best suited to your problem? Please contact us.