Do you want to know which concepts or parts of your concept are experienced best? Before you enter the market? Do you want to know how your proposition or innovation is received? And are you curious about de feelings of your consumer with a certain package, claim or feature? By measuring emotions and intuition we can predict what consumers like most. Up front we will show you which communication works best, what will save you time, money and effort. Making you more effective.

To provide you this insight, we will combine reaction time research with eye tracking. By doing this you will track attention through eye movement and measuring what memories stays behind in the brain after interacting. Combining qualitative and quantitative data, resulting in firm advices and better business results.

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"Within our marketing department we are always to broaden our perspective and innovate on insights and data. Through this research we were able to make the best decisions considering our target group, before we put our campaign out in the open."

Linda PollemansMarketing communication specialist VvAA

Product Cases

The best sales incentive in your shop

Optimalisatie Like!Mayo verpakkingsdesign – Remia

Bookspot: een nieuw abonnementsmodel voor de online boekwinkel

What is implicit reaction time research?

The unconscious mind is at the helm of 95% of your decisions. Fully automatic and fast. And for a good reason too, because otherwise a lot of energy would be wasted on making all your daily decisions.

Kahneman (2011) describes:

  1. System 1 is subconscious and decides through emotions, memories and associations.
  2. System 2 is rational and decides with words.

With the Bloakes Intuitive Analysis Suite (BIAS) you directly measure in system 1, enabling you to predict which decisions consumers make and why!

Implicit research
Impliciet onderzoek
eye tracking

Eye tracking research

Eye tracking research is used predominately for usability research. Pupil movement is followed registering what a participant is looking at. This will show you which elements get the most attention. And whether there are certain barriers in the flow of your website.

Collected data gets translated into a heatmap and as gaze plot. Providing you with insight on where attention flows and for how long.