Do you want to know upfront which part of your campaign strengthens the needed associations the grow your conversions? And do you want to know what impact this has on the buying intent of your product?
Do you have a certain gut feeling on your commercial you developed, but you want to know with scientific certainty? Or what parts you need to optimize to strengthen the association network in the consumers brain? Applying eye tracking and facial coding we will measure where attention goes and how emotions flows interacting with your brand.
Participants will not only be researched on their eye movement and facial impressions, but will also tell out loud what they have seen. By doing this we will combine quantitative and qualitative data providing you with the best 360-view, translated in firm advice and better business results.